16 Jul What features sell a house
Courtney Green, a leading lettings and estate agent in Horsham, has identified that, other than location, technology is now a key selling point for a house in today’s property market as buyers look to ‘future-proof’ their properties.
In 2010, a survey showed that over 80% of estate agents rated a conservatory as the feature most likely to appeal to a purchaser. Other selling points included a wood-burning stove and a wet room as opposed to a bath and shower.
Whilst these are undoubtedly still selling points, technology has become an increasingly important asset to sellers. State of the art equipment, including in-built iPod docks and speakers, is now a major pull for prospective buyers. In addition, fast broadband speeds are a must to allow devices, such as smart TVs, online gaming and ‘on demand’ digital services, to be used at the same time.
However, all of this is relative to location. Location, particularly with regard to the proximity of a house from good local schools, remains a focal point in the search for the perfect property.
Steven Greenfield, Director of Courtney Green, commented: “What people expect and look for when buying a home has really changed in recent years. Technology has certainly become far more advanced and people want to make sure they are able to keep up-to-date.
In addition, as more and more people start working from home, study or work space can be as important as an extra bedroom. A high proportion of people in Horsham work from home and need not only the space but the technological capacity to run an office in their house, so fast broadband can prove invaluable to these buyers. Despite this, technology does not override location and people will definitely make their final decision based on where exactly the house is.”